At the end of March this year, Lei Jun announced that Xiaomi will enter the car industry with a 10-year investment of 10 billion U.S. dollars and an initial investment of 10 billion yuan. Lei Jun also said that “I am willing to bet on all the reputation of my life, put on the battle again, and fight for the Xiaomi car!”
Prior to this, Lei Jun, Chairman and CEO of Xiaomi Group, stated that according to users, Xiaomi’s first car will be either a sedan or an SUV, and the price range is expected to be between 100,000 and 300,000 yuan ($15,000 – $45,000).
Lei Jun also stated that the newly designed Xiaomi round logo is more suitable for the car brand than the square. But this doesn’t mean they will use this logo on the Xiaomi car because the logo design is determined before the car plan is announced.
A Weibo blogger revealed today that Xiaomi has begun to expedite preparations for car manufacturing and talent reserves. The company has begun recruiting various talents, including chip IC design and autonomous driving algorithm engineers.
Although he did not disclose the specific content, we believe that Xiaomi is struggling to move into the intelligent networked car industry. Xiaomi has previously introduced self-developed Surge processors and ISP chips.
Xiaomi has released a number of recruitment information for autonomous driving-related positions last week, involving data platforms, in-vehicle infrastructure, decision-making and planning, millimeter wave algorithms, development tools, front-end platform development, embedded software, control, and perception, high-precision maps, simulation platforms, etc.