No doubt, the Chinese tech giant Xiaomi is an ultimate solution for all customer products in each category. Be it smartphones, fitness bands, Electric Scooter, vacuum cleaners, or any other home appliance. They just have a driving seat to command the market. Similarly, they also have arms in the TV business and recently surprised everyone by hitting a sale of over 100,000 Xiaomi Mi TV sets in just 9 minutes span. It happened in the 618 sales campaign conducted on June 18 by the Chinese retail company JD.com.
It is a ‘618 Festival’ by JD.com
JD.com launched an annual ‘618 Festival’ a few years ago to fight against Alibaba’s popular Singles Day. Similarly, almost all the biggest Chinese retailers try these types of campaigns to woo maximum customers. It is very much similar to the Black Friday Sales hold by Europe and North America etc.
Xiaomi has come out with incredible fact and claims that it has sold over 100,000 units of TV 4 model in only 9 minutes. They said it to be the effect of the ‘618 Festival’ campaign.
Furthermore, the Chinese manufacturer is offering the 32-inch 1366×768 Mi TV 4A smart TV for CNY 699 (USD102 and £80).
Similarly, Xiaomi also seeks to cut down the price of the 65-inch Xiaomi Mi TV 4C from CNY 3,699 to CNY 2,599. Further, the 4K TV set weighs only 16.5 kg. It also includes 8W dual-speakers, Dolby-audio support along with 3 HDMI ports.
The company has also cut down the rates of its 50-inch size HDR and 4K TV 4A from CNY 2,099 to CNY 1,399 to save CNY 700. Therefore, the company is branching out into different regions and it is just a matter of fact to sell TV sets in different locations. Xiaomi has yet to take its TV to the UK.