Recently, Li Xiaoshuang, the general manager of the Xiaomi Group’s TV department and the general manager of the home appliance department, exposed on Weibo photos of the Xiaomi TV. It shows that the new TV product will come with a Dolby Vision certification. Also, the picture shows that the new model is Xiaomi TV L65M5-OD. Due to the first appearance of the OD suffix, some users guessed that this model is the first OLED panel product of Xiaomi Mi TV.
The news that Xiaomi is expected to release OLED TVs will burst out in 2019. For Xiaomi TV that is actively seeking to improve its product positioning, cooperation with LG Display on OLED panels is crucial.
China’s OLED TV camp has already included seven old TV manufacturers such as Sony, LG, Skyworth, Hisense, Philips, Changhong, Konka, etc. And the addition of Huawei Smart Screen X65 in 2020 has also boosted OLED TVs in high-end home appliances. Xiaomi TV wants to build roads to high-end. In this sense, OLED is a necessary shortcut.
By the way, recently, the company has announced on its official Weibo channel that Xiaomi TV shipments and sales in 2019 ranked first in China. At the same time, it disclosed the overall shipment volume, which reached 10.46 million units. This is for the first time when a single brand ships over 10 million units in a year. Aowei Cloud Network data shows that Xiaomi TV has the largest sales volume in the five large-size segments of 32 inches, 43 inches, 50 inches, 65 inches and 70 inches. Among them, 70-inch online sales accounted for 41%, and 65-inch online sales accounted for 33%.