Canalys: Xiaomi Still Remains The Number One Smartphone Brand In India

Canalys latest data shows that Indian smartphone shipments achieved double-digit growth in the fourth quarter of 2020. At the same time the recovery momentum is continuing that began in the third quarter, and laying the foundation for continued growth in 2021.

Canalys research director Rushabh Doshi also said that consumer demand has shown “incredible resilience”. It gives manufacturers, “channel partners and supply chain vendors” confidence to increase investment.

Xiaomi Lei Jun

Thanks to the government’s production incentives, the upcoming 5G launch, and the addition of new players, “we expect the entire industry to recover faster in 2021”.

Despite the weak performance in the first half of the year, India’s smartphone shipments in the fourth quarter increased by 13% year-on-year to 43.9 million units. And for the year the shipments fell 2% to 14,500 units.

In addition, Xiaomi maintained its leading position in the fourth quarter, with shipments increasing 7% to 12 million units. Samsung ranked second with 9.2 million units (an increase of 13%). The list continues Vivo with 7.1 million units (an increase of 10%) ). Then comes OPPO’s 5.5 million units (an increase of 23%), and Realme’s 5.1 million units (an increase of 9%).

Also read: Xiaomi Announced A Revolutionary Technology, Air Charging

Varun Kannan, a research analyst at Canalys, pointed out that Chinese suppliers do not seem to be affected by friction, accounting for about 77% of total shipments in 2020, compared with 72% in 2019. He predicts that as Indian operators prepare to launch 5G services, the market will rise further.

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