Yesterday, Counterpoint Research released a smartphone market tracking report for the third quarter of 2020. The report shows that the global smartphone market shipped 366 million units in the third quarter of 2020, down 4% year-on-year, but up 32% month-on-month.
Among them, Samsung returned to the top spot with a 22% market share. The shipments were about 80.4 million units, an increase of 48% month-on-month and 3% year-on-year, setting a new high in the past three years.
Huawei (including Honor) has a share of 14%, ranking second. Xiaomi’s shipments increased by 75% month-on-month. And it is about 13% of the global smartphone shipments. It is also worth mentioning that this is the first time that Xiaomi has surpassed Apple to become the top 3 in the global smartphone market.
In addition, Counterpoint Research revealed about Apple’s iPhone shipments, which fell by 7% year-on-year. And the main reason is the release of the new iPhone that the company delayed from the third quarter of 2020 to the fourth quarter.
Both OPPO and VIVO have 8% market share, ranking fifth and sixth, respectively.
In terms of feature phones, the global feature phone market shipped 74 million units in the third quarter of 2020, down 17% year-on-year. The Middle East and Africa remain the largest feature phone market, accounting for 37% of global feature phone shipments, followed by India (36%).
Transsion Group leads the global feature phone market with a share of more than 35%.