Unsurprisingly, in the second quarter of 2020, smartphone manufacturers’ profits will be lower than in the same period in 2019. Compared with 370.3 million units in the second quarter of 2019, overall smartphone shipments in the second quarter of 2020 decreased by 20.4% to 294.7 million units.
The main leaders have not changed much. Samsung and Huawei each gained 20% of the market share. Apple ranked third with a market share of 13.5%. Samsung’s smartphone shipments were 54.7 million units. It is lower than the 75.1 million units in the second quarter of 2019 and 60 million units in the first quarter of 2020.
Huawei’s shipments were 54.1 million units, compared to 58 million units in the second quarter of 2019, accounting for 42.6% of the Chinese market.
Apple shipped 38.3 million smartphones in the second quarter of 2020. It almost reached 38.5 million in the second quarter of 2019. Gartner attributed Apple’s good performance to the improvement of China’s business environment.
The remaining top-ranked brand is Xiaomi (10.2%). It is almost the same as 10.7% in the first quarter of 2020. OPPO has a market share of 8.6%. At the same time, Realme is the only brand that achieved double-digit growth, up 11% from the second quarter of last year.
According to Omdia’s data, iPhone 11 is the best-selling smartphone in the first half of 2020, shipping 37.7 million units. Samsung Galaxy A51 is still the second best-selling product with 11.4 million units. It is followed by the Xiaomi Redmi Note 8 and Note 8 Pro, with 11 million and 10.2 million units respectively. Apple’s iPhone SE (2020) sold 8.7 million units. The second is iPhone XR with 8 million units. Then comes 11 Pro Max with 7.7 million units, and iPhone 11 Pro with 6.7 million units.