Xiaomi Small Backpack Sales Broke 5 Million Units

On April 7, Xiaomi travel announced that Xiaomi’s small backpack sales exceeded 5 million in the whole network. This is another major milestone for Xiaomi luggage after it has just won the first place in the 2019 Double 11 Tmall / JD.com luggage category.

Xiaomi’s small backpack has a remarkable record. In 2017-2019, in the Double 11 Tmall platform, it was the first luggage brand for three consecutive years; From 2018 to 2019, in the Double 11 Jingdong platform, it was the first luggage brand for two consecutive years.

In June 2018, Xiaomi launched a colorful small backpack with 10L capacity and 8 colors. The single price was only 29 yuan ($4.12), making it a big hit.

After a period of one and a half years, in March 2020, Xiaomi Mi Backpack increased three models at a stretch: on March 10, the Xiaomi Mi Backpack 20L version was released at a price of 49 yuan ($6.95); on March 30, two capacities of 7L and 15L were added at the selling prices of 24.9 yuan ($5.53) and 39 yuan ($5.54), respectively.

On April 9, ​​at the Mi Fan Festival, the brand new Starry / Camouflage Xiaomi Backpack will also be on sale, priced at 29 yuan.

At present, Xiaomi small backpacks are being promoted, with 3 15% off, 4 20% off, and 5 25% off.

Xiaomi Small Backpack Variants

The 7L version is the smallest one in the Xiaomi small backpack series. It weighs 107g and has an invisible front pocket for storage. It has a comfortable EPE shoulder strap and high-quality YKK zipper. The main warehouse can store daily items such as power banks, smartphones, wallets, etc. The front pocket can contain small items such as traffic cards and tissues.

The net weight of the 10L version is only 165g, providing a large-capacity main warehouse and three external pockets. They can accommodate a 13.3-inch notebook.

The 15L version has a net weight of 209g. The main compartment can hold 14-inch laptops, books, power banks, mobile phones and other daily necessities. The front pocket contains transportation cards, keys and other small items, and the left and right side pockets contain cups and umbrellas.

The net weight of the 20L version is 285g. It provides a large-capacity main warehouse and 3 external pockets, multi-functional sub-storage storage, as large as laptops (15.6 inches), tablets, cameras, drinking glasses, as small as headphones, transportation cards, tissues, etc. can be properly stored.

Leave a Reply