Recently, IDC released statistics on the tablet market in the second quarter of 2019. According to the report, the Apple iPad continued its status as the king, ranking first in the market with a 38.1% share.
Data shows that the top five vendors in the global tablet market are Apple, Samsung, Huawei, Amazon, and Lenovo.
Among them, Apple’s 2019 Q2 shipments were 12.3 million units, with a market share of 38.1%, a year-on-year increase of 6.1%. Thus, its market share is more than twice when compared to second-ranked Samsung. This means Apple is further consolidating its dominance in the tablet market. However, according to IDC, the average selling price of the iPad has dropped by 7.5% year-on-year.
Samsung ranked second with a shipment of 4.9 million and a 15.2% share, down 3.1% year-on-year. Although Samsung is one of the few brands in the Android tablet market that insists on launching high-end products, IDC said this company mainly ships low-end E and A series tablets.
The third place is occupied by Huawei, with 3.3 million units shipped, and a market share of 10.3%, down 6.5% year-on-year. IDC said that due to the special circumstances this year, Huawei’s future in the tablet market is not clear.
Amazon, which focuses on the low-end market, has a shipment volume of 2.4 million units, a market share of 7.4%, and a 46.3% year-on-year surge.
As for the fifth place, Lenovo shipped 1.9 million units, with a market share of 5.8%, down 6.9% year-on-year. IDC said that despite the unfavorable data, Lenovo’s successful growth in mature markets such as the US, Western Europe, and Japan is good.
Of course, the decline in vendor sales is also inseparable from the continued shrinkage of the global tablet market. According to the data, the shipment of the global tablet market in Q2 in 2019 was only 32.2 million units, and shipments fell by 5% year-on-year.