As per the company officials, the well-established Chinese smartphone brand Realme will work as an independent entity and parting from its ally Oppo soon. As we know, both Oppo and Realme are operating under the BBK electronics corporation based in Guangzhou. This conglomerate also consists of two other popular brands Vivo and OnePlus.
Realme already owns separate Research and Development centres and marketing divisions. Currently, it is sharing its resources with Oppo. As per an official statement, given by Chung Hsiang-Wei, Chief Commercial Officer, Realme Taiwan, the company is planning to establish its own ecosystem in the future. It will focus on developing different production lines if the business will retain the current pace.
Recently, the company was listed on the 7th spot in the global shipments and also termed as the fastest-growing smartphone brand in the world.
Furthermore, Realme is not aiming to compete with Oppo at all, which is quite progressive with its latest Reno series. Realme will focus on assembling budget-friendly smartphone devices, especially for the tech-savvy and fashion-centric young generation.
In addition to smartphones, Realme is also looking for space in the smart wearables market. It is also expected to hit the market presumably by the end of December with its truly wireless earbuds.
There are speculations that the company is close to launching its 5G smartphone in the next few weeks. The Chief Commercial Officer also reveals some trivia about both brands to compare their user base. About 60% of Realme users are male, and Oppo’s clients consist of females predominately.
Recently, we got another Realme news that it has come with an unlocked bootloader for its entire smartphone line-up in China. It includes Realme X2, Realme X2 Pro, Realme X2 Pro Master Edition, Realme Q, Realme X, and Realme X Youth Edition.