On January 16th, Lu Weibing, President of Xiaomi Group China and General Manager of the Redmi brand announced an amazing test. He said that the Xiaomi Redmi Note 8 series smartphone will participate in an Antarctic journey. The goal is to challenge the coldest continent in the world. The results will be announced on January 17.
The Redmi Note 8 series is a thousand yuan ($ 145) smartphone. Redmi launched it in the second half of 2019. “High quality” is a highlight of the mentioned device.
The founder of Xiaomi, Chairman and CEO of the Xiaomi Group, Lei Jun spoke about the company’s strategy. He said that innovation determines how high to fly and quality determines how far. Innovation is productivity, and quality is the lifeline accordingly. The success of Xiaomi’s first-round mainly depended on innovation. Xiaomi can stand till today. The core is to combine innovation and quality.
Lei Jun revealed the most important thing he has done for the success of Xiaomi. “I think the most important thing I have done in terms of quality is that I personally served as the chairman of the quality committee. In that position, I carefully focused on quality for one year. In the year that I was the chairman of the Quality Committee, there were 254 quality-related meetings. The meetings were large and small, to look at each detail one by one, and each department set up a quality department. Therefore, after the arduous work done in the past few years, Xiaomi’s product quality has made great progress.”
Lu Weibing emphasized that Redmi’s mission is to popularize high-end products, improve the quality of popular products. In this way, the company wants to achieve the ultimate price/performance ratio.
Tet us wait and see the Antarctic journey test results on January 17.