Xiaomi Surpasses Apple In Western European Smartphone Market

This morning, a Xiaomi executive posted on Weibo that Xiaomi surpassed Apple in the European smartphone market in the first quarter, reaching second for the first time.

European smartphone market

At the same time, its smartphone shipments in Western Europe have grown rapidly, with the market share ranking third. In Spain, it ranked first for five consecutive quarters.

Specifically, Samsung won the championship with a market share of 35%, an increase of 21% year-on-year; Xiaomi ranked second with a market share of 23%, an increase of 85% year-on-year; Apple won the third place with a market share of 19%.

It is worth mentioning that in the first quarter of 2021, Xiaomi still ranked first in the Spanish market, reaching the top for five consecutive quarters, with an overall market share of 35%, a year-on-year increase of 45%.

Spanish smartphone market

The second and third places are Samsung and Apple, with market shares of 27% and 11%, an increase of 44% and 13% year-on-year.

Shifting its attention to the Western European market, Xiaomi ranked third with a market share of 17% and a year-on-year increase of 89%, second only to Samsung and Apple.

Although Xiaomi failed to rank first in the European market, its share gap with Samsung is only about 10%. In addition, Xiaomi’s year-on-year growth rate was much higher than that of Samsung.

Therefore, as long as Xiaomi maintains this growth rate in the future, it will only be a matter of time to surpass Samsung.

It is worth noting that, in addition to the outstanding achievements of Xiaomi in Europe, it is also very popular in India.

According to data from Counterpoint Research, Xiaomi still maintained its number one position in the Indian smartphone market in the first quarter of 2021.

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