On the afternoon of April 3, Redmi’s first wearable device, the Redmi bracelet, was officially released. It costs 99 yuan and the crowdfunding price is 95 yuan.
The Redmi bracelet uses a 1.08-inch square color screen and provides 72 dial options. The wristband is available in black, blue, red, and brown. With integrated quick-plug direct charging, you only need to remove the wristband to leak out the USB plug, and plug it directly into a USB charger or power bank to charge it.
In addition, the Redmi bracelet also supports heart rate monitoring, sleep monitoring, sedentary reminder and other functions, and supports 24-hour health management.
However, we know the Mi Band 4 has been on the market for a while. According to data released by third parties, Xiaomi is the first in the wearable device market in 2019. At the same time, the IDC global wearable smart device market report from 2014 to 2019 shows that Xiaomi’s total global shipments of wearable devices have exceeded 100 million. We mean the Xiaomi Mi Band is one of Xiaomi’s most successful products. So why launch a Redmi bracelet that costs only 99 yuan?
Why To Design Redmi Bracelet?
In this regard, Lu Weibing, the vice president of Xiaomi Group and general manager of the Redmi brand, specifically provided answers. There are four main points.
- Make cool products for young people
The Redmi bracelet not only uses a large 1.08-inch color display and supports a wealth of personalized dials, you can customize your own dial as you wish. In addition, it has a four-color colorful quick-release wristband, which has a tough design and is closer to the “trend” of young people now. Young people, be cool!
- Treat products with the most rigorous attitude
The Redmi bracelet focuses on the user’s use characteristics and supports 5 professional sports modes, 24-hour heart rate detection, sleep quality analysis, wrist watch messages, Alipay offline scanning, weather forecast and other most commonly used functions on the bracelet. If you don’t play with it, use it!
- Adhere to high standards and high quality
The Redmi bracelet has upgraded the all-in-one quick release USB in-line charging, discarding the extra charger, lightweight and portable. It can be fully charged in 2 hours. This can guarantee a long battery life of 14 days. The band is 5ATM waterproof. So you can wear it in the shower, swimming pool, etc. Not bad to wear, rest assured!
- Adhere to the ultimate cost-effective, do not forget the original intention
Six years ago, the Xiaomi Mi Band was priced at 79 yuan. This made it possible to popularize wearable smart devices for the entire population. Today, the Redmi bracelet is back on the market, not forgetting its original intention. After 6 years, from no-screen to large-screen color display, users can still get a high-quality bracelet for less than a hundred yuan.