IDC recently released the quarterly report on global wearables in the fourth quarter of 2019, and India is absolutely striking in this new statistic. The local market in India has reached a record high in terms of wearable device shipments, with an overall year-on-year increase of 168.3%. This is about 14.9 million units sold.
Basic wearable devices (that is, devices that cannot run third-party applications) occupied the market with a 96.2% market share, which was a year-on-year increase of 177% in 2019. Other gadget products may only account for 3.8% of the Indian market, but still in a steady upward trend. That’s an increase of 49.5% over the previous year.
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When further digging the wrist wearable statistics, we can see that Xiaomi maintained its leading position in this category, with a market share of 48.9% in 2019, a year-on-year increase of 54.7%. Titan maintained second place with a 14.5% share. Xiaomi’s results mostly come from the madness of Mi Band in the Indian market, as well as the development of Huami technology wearable devices.
In terms of smartwatches, Huami Technology and its Amazfit brand are leading the way in basic watches. As for sales of ‘real smartwatches’, Fossil is still India’s leading supplier, with a 30.3% share, followed by Apple, with a 26.6% share. Overall, the watch niche market will grow 77.5% year-on-year in 2019.
Headphones are one of India’s fastest-growing market segments for electronic products, with a year-on-year increase of 443.6% in 2019. Local supplier BoAt Lifestyle holds 27.3% of the leading headset category in 2019. As for the true wireless market, Apple dominates the world and within India, with a market share of 43.1%.