How Xiaomi Could Enter and Win High-end Smartphone Market?

We all know that the high-end market has always been a market that all smartphone manufacturers want to compete in. But the high-end market is not so easy to enter. Say, even Xiaomi has entered this market just recently. On the morning of September 17, Wang Teng, product director of Xiaomi, stated on Weibo that the Xiaomi Mi 10 Ultra had just been launched. Also, it had successfully topped the list with sales of high-end smartphones of more than 5,000 yuan ($739) on major sales platforms. B

We should say that the development of Xiaomi in recent years has been extremely rapid. Especially this year, under such severe circumstances, Xiaomi was able to grow against the trend under the influence of the global epidemic. Also, it reached the fourth position in the world. And its high-end smartphones were also recognized by the market.

Why is the Xiaomi Mi 10 Ultra so popular?

The main reason is that there are many outstanding features you can’t find in other handset simultaneously. The phone comes with a 120W wired charging, 50W wireless charging, 120x ultra-long zoom, 120Hz high refresh-rate, 1 billion colors, and highly recognizable design. It is a proper hard core flagship. So it’s not accidental that it can sell well. Judging from the latest Q2 smartphone market data, Xiaomi has officially joined the high-end camp. The previous ‘three-legged’ pattern composed of Apple, Samsung, and Huawei is gradually becoming a ‘four-brand world’.

Xiaomi Mi 10 Ultra high-end smartphones

In the competition in the high-end smartphone market, 5G smartphones have become an important part of observing the changes. After the emergence of 5G in the first year, 5G smartphones have become a must for leading manufacturers. Therefore, in terms of technology, Xiaomi has already deployed. As early as February 2020, before the release of the Xiaomi Mi 10, Xiaomi did a full technical exploration, including the smartphone form, imaging technology, charging technology, and so on.

Xiaomi Mi 10 – First true high-end smartphone of the company

Take the Xiaomi Mi 10 series released in February 2020 as an example. It is a rare achievement that the shipment volume exceeded one million in less than two months. The real fragrance of the Mi 10 series is mainly derived from its use of the configuration with the strongest overall performance at the time. It also took the lead in using innovative technologies such as WiFi 6, gallium nitride charger and graphene thermal film. Finally, it reached the top with a total score of 130 in the DXOMark list. This was enough to make countless Mi fans go crazy!

Xiaomi Mi 10 Ultra high-end smartphones

Well, we all know that the high-end smartphone market has been monopolized by foreign brands a few years ago. For domestic brands to successfully ‘enter the circle’, they need strong brand, technology and product comprehensive strength. Huawei has opened the door to the high-end market, and Xiaomi has once again become the icing on the cake. We mean it became an important member of the high-end market.

The success of the Xiaomi Mi 10 Ultra also means that Xiaomi’s smartphones have successfully entered the high-end market. The high-end smartphone market has since formally formed a new pattern of Apple, Samsung, Huawei and Xiaomi. At the same time, we also believe that Xiaomi will also have a greater breakthrough in the future.


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