Today, research institute IDC released a report for China’s 5G smartphone market in the third quarter of 2019. It turns out, in the Q3, VIVO, Samsung, and Huawei are the top three 5G smartphone brands, accounting for 92.8% of the market.
Surprisingly, VIVO ranked first, accounting for 54.3% of the market. It has launched the iQOO Pro 5G version priced at 3798 yuan ($542) and the NEX 3 priced at 5698 yuan ($813). Samsung ranks second. In the same Chinese market, it is currently selling two 5G terminals, the Galaxy Note 10 + 5G at 7999 yuan ($1141) and the Galaxy A90 5G at 4999 yuan ($713).
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According to IDC analysis, the first batch of 5G smartphones in the Chinese market is mainly divided into two parts: ‘Bag flagship’ and ‘high-end flagship’. That is to concentrate on the mid-to-high end niches with a price range of the 3,000-4,000 yuan ($428 – $571), and the high-end niche with a price range of 5,000 yuan ($713) or more. At present, VIVO can cover two parts of the market at the same time. Huawei and Samsung are in the ‘high-end flagship’ market. Xiaomi mainly occupies the mid-to-high-end ‘bag flagship’ price segment, while ZTE and China Mobile are located in the market of 4000-4500 yuan.
In the 2019Q3 quarter, the operators did not officially announce the 5G tariff package. But the domestic 5G terminal market has been hot, and their respective 5G products have been launched. According to the ‘IDC China Smartphone Market Monthly Tracking Report’, as of September, the total shipment of 5G smartphones was about 485,000 units. By the way, this is far away from the South Korean market, which has over 2 million 5G users.