Xiaomi’s Global Sales Blowout And Realme Benefits

According to the latest research report released by Counterpoint Research, in the fourth quarter of 2020, Xiaomi surpassed Samsung to become Russia’s number one smartphone brand in online sales. On the other hand, Apple entered the country’s top three online sales for the first time.


Xiaomi ranked first with a market share of 31% in the quarter. Samsung followed closely with a share of 27%. Apple ranked third with a share of 15.5%. Huawei’s share fell to 14.8%, ranking fourth. Its share in the same period last year was as high as 31.2%, ranking first. Realme shares were 3.3%, ranking fifth.


Research analyst Soumen Mandal said: ‘Samsung was the most popular smartphone brand in Russia in Q4 2020. However, Xiaomi led online smartphone sales, followed by Samsung and Apple. For the first time, Apple entered the top three rankings for online smartphone sales, driven by the good performance of the iPhone 12 series and Huawei’s supply shortages. However, starting sales were not good for the iPhone 12 series compared to the iPhone 11 series due to a shortage of the 12 Pro models and a higher ASP (average selling price). realme was the biggest beneficiary of sanctions against Huawei and moved up to the fifth position in terms of total shipments in Q4 2020, while increasing its lead over OPPO in online channel sales.’

Soumen Mandal revealed that Huawei plans to launch more than 40 product categories in 2021. The categories are desktops, smart glasses, and displays. The company plans to further diversify its business in the Russian market. Counterpoint believes that as Honor obtains the right to use GMS after the split from Huawei, Honor is likely to regain market share.

Baidu financial report

It is also worth mentioning that on February 18, Baidu released its unaudited financial report for the fourth quarter of the fiscal year 2020 and for the full year as of December 31.

In the fourth quarter of 2020, Baidu’s total revenue was 30.3 billion yuan, a year-on-year increase of 5%, net profit was 5.2 billion yuan. The net profit margin was 26%. The net profit excluding equity incentives was 6.9 billion yuan. And earnings per share were 20.08 yuan.

For the whole year of 2020, Baidu’s total revenue was 107.1 billion yuan, basically the same year-on-year, with a net profit of 22.5 billion yuan and a net interest rate of 34%. The net profit excluding equity incentive expenses was 22 billion yuan. And the earnings per share were 63.93 yuan. Among them, love Fantastic Art annual contribution income of 29.7 billion yuan, an increase of 2%.


According to financial report data, in December 2020, the number of monthly active users of Baidu App reached 544 million, with daily log-in users accounting for over 70%, an increase of 18% year-on-year.

Baidu Baijia has 3.8 million creators. The number of original authors is nearly three times that of a year ago.

Baidu expects revenue of 26-28.5 billion yuan in the first quarter of fiscal 2021, a year-on-year increase of 15-26%, exceeding analyst expectations.

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